CRM (Customer Relationship Management)
CRM is the system of record for customer relationships — contacts, companies, deals/opportunities, activities, and increasingly support tickets in one place — the operational layer between marketing, sales, and service.
What a CRM actually tracks
The object model is near-universal: contacts belong to companies, opportunities track deals through pipeline stages, and activities (calls, emails, meetings) attach to all of them. Modern CRMs fold ticketing in — our OG CRM & Ticketing puts support tickets on the same customer record as deals, so the whole relationship is visible in one place.
The hard part is never the schema — it is data quality: deduped imports, normalized phones (E.164), validated emails, consistent company matching. Which is why we ship the cleanup tools alongside the platform: CSV deduplicator, email validator, phone formatter.
Choosing one
The buyer’s checklist that matters: data residency and GDPR posture, migration path from your current spreadsheet/CRM, integration surface (API, imports), pricing at your real seat count, and whether ticketing lives inside or bolted on. Our buyer’s guide walks through it; the blog post introduces our own take — a real free tier, CSV/JSON import, and built-in ticketing.
Frequently Asked Questions
Is OG CRM free?
Yes — there is a real free tier, not a 14-day countdown. Pro is €8/month with a 14-day trial (no credit card required to start), and Enterprise plans cover larger teams.
Free Tools & Resources
Further Reading
Products & Services
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